Effective Date: April 30th, 2025
Last Updated: April 30th , 2025
Company Name: ECelebs ESpirits Corporation (“ECelebs,””EcelebsNation” “we,” “our,” or “us”)
Contact: privacy@espirits.org

ECelebs (“the Platform”) is committed to safeguarding your privacy and ensuring the secure handling of your personal and on-chain data. This Privacy Policy outlines our practices regarding the collection, use, disclosure, and protection of your information when you engage with our services, including membership, digital assets, events, and partner collaborations.

By accessing or using the Platform, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. If you do not agree, please refrain from using our services.

1. INFORMATION WE COLLECT

a. Personal Information

We may collect the following personally identifiable information (“PII”) when you register, verify eligibility, or engage with our services:

• Full name, email address, and phone number
• Social media handles (for invitation verification)
• Government-issued identification (for KYC/AML compliance where required)
• Mailing address (for physical gifts, event access, or exclusive experiences)

b. Web3 & Blockchain Data

As a Web3-enabled platform, we interact with public blockchain data, including:

• Public wallet address (e.g., MetaMask, WalletConnect)
• ECEL token holdings and NFT ownership status
• Smart contract interactions (e.g., transactions on Polygon, Ethereum)

Note: Blockchain transactions are immutable and publicly visible; we do not control on-chain data.

c. Technical & Usage Data

We automatically collect:

• IP address, device type, browser, and operating system
• Cookies, pixels, and analytics (see Section 6)
• Platform engagement metrics (e.g., login frequency, feature usage)

2. HOW WE USE YOUR INFORMATION

We process your data lawfully under GDPR Article 6(1)(b) (contractual necessity) and (f) (legitimate interests), including:

• Membership verification and account management
• Wallet authentication and digital privilege assignment
• Personalized experiences, including event invitations and recommendations
• Security and fraud prevention
• Legal and regulatory compliance (e.g., KYC/AML)
• Marketing communications (with opt-out rights)

3. DATA SHARING & DISCLOSURE

We do not sell your personal data. Limited disclosures may occur with:

• Trusted third-party vendors (e.g., cloud hosting, payment processors, KYC providers)
• Event partners (only for ECelebs-sanctioned collaborations)
• Legal authorities (if required by law, court order, or regulatory obligation)
• Public blockchain networks (wallet addresses and transactions are inherently transparent)

4. DATA RETENTION & SECURITY

• Storage: PII is stored in GDPR-compliant systems with restricted access.
• Blockchain Security: We employ non-custodial authentication—ECelebs never stores private keys.
• Encryption: Industry-standard protocols (TLS, AES-256) protect data in transit and at rest.
• Retention Period: Data is retained only as long as necessary (e.g., for legal, tax, or operational needs).

5. YOUR RIGHTS & CHOICES

Under GDPR, CCPA, and UK Data Protection Act, you may:
– Access, correct, or delete your personal data
– Opt out of marketing communications
– Withdraw consent (where applicable)
– Disconnect your wallet or delete your account

To exercise these rights, contact: [Insert Email]
We will respond within 30 days (or as required by law).

6. COOKIES & TRACKING TECHNOLOGIES

We use:

• Essential cookies (session management, security)
• Analytics cookies (Google Analytics, heatmaps)
• Marketing pixels (personalized ads, retargeting)

Manage preferences via browser settings or our Cookie Consent Banner.

7. CHILDREN’S PRIVACY

ECelebs does not knowingly collect data from individuals under 18. If we become aware of such data, we will take steps to delete it.

8. INTERNATIONAL DATA TRANSFERS

Data may be processed outside the UK/EEA under Standard Contractual Clauses (SCCs) or equivalent safeguards.

9. POLICY UPDATES

Material changes will be notified via email or in-app alerts. Continued use constitutes acceptance.

10. CONTACT & COMPLAINTS

Data Controller: ECelebs ESpirits Corporation
Registered Address: 124 City Road, London, EC1V 2NX
Jurisdiction: United Kingdom